3: They Call Him Rockbox

Phire Jones welcomes Michael J. Netherly Sr., better known in the culture as RocBox, a veteran MC, beatboxer, and the driving force behind RhymeRocca Entertainment, LLC. With 43 years of rhyming, beatboxing, and building his craft — and nearly three decades as an independent artist — RocBox pulls up to the mic with a story rooted in grind, longevity, and pure hip-hop DNA.

From the early days of sharpening his skills in the cypher to running his own entertainment company, RocBox has carved out a lane defined by consistency and authenticity. His latest album, BoxCutter, continues that legacy, adding to a catalog that’s already streaming across all major platforms. Whether it’s bars, beats, or business, RocBox brings a perspective shaped by experience and fueled by passion.